The global food system is changing faster than ever. Across markets and geographies, consumers, regulators, and investors are asking the same question: where does our food come from, and what impact does it have on the planet?
Having spent all my career in the food industry, I’ve seen first-hand how difficult it is to answer that question. Complex, multi-tiered supply chains and fragmented, inaccessible data lead to inconsistent reporting and therefore make it hard to truly understand the environmental impact of food production. For companies trying to make meaningful sustainability commitments, this can feel like moving in the dark.
It wasn’t until I joined Climeaction, a B Corp certified, engineering led climate action consultancy, that I began to see a way forward. By combining technical expertise, data driven solutions, and practical implementation, Climeaction helps businesses decarbonize operations, cut energy costs, and develop measurable climate strategies. This approach made it clear to me that transparency can move beyond aspiration and become operational, measurable, and impactful.
What consumers and brands now expect
Consumers today are more informed and more demanding. They want to know not just where food comes from, but how it is grown and what footprint it carries. Brands and manufacturers are under pressure to provide verifiable data from the farm gate to the store shelf.
Yet agriculture has historically been one of the least transparent industries. Information on soil health, fertilizer use, water consumption, and livestock management is scattered, incomplete, or often does not exist in a usable form.
For farmers, especially smallholders, capturing and reporting this data has often been impractical. I’ve seen many sustainability programs rely heavily on estimates rather than real data, limiting both the credibility of the reporting and the potential for real change.
Scope 3 is the hard part
Regulators and investors are raising the bar. Initiatives like the Corporate Sustainability Reporting Directive and Science Based Targets are setting clear expectations for transparency. And for food companies, the biggest challenge often lies in Scope 3 emissions, those generated by suppliers rather than by their own operations.
Most of these emissions come from farms, yet collecting reliable data at scale is incredibly hard. Traditional surveys are time consuming, costly, and rarely capture the full picture across diverse farms and regions.
When I see this challenge, I think about how much potential we are leaving on the table if we do not equip farmers with tools that make sustainability reporting practical and meaningful.
Farm data has real value for farmers
One of the most important lessons I have seen is that farm data is not just for regulators or auditors. It has real value for the farmers themselves. Every day, farmers generate massive amounts of information through their activities: soil conditions, crop performance, water use, and livestock management. Much of this data has historically been collected by machinery or intermediaries, with little benefit returning to the farm.
I have come to believe that for transparency efforts to succeed, farmers need to see tangible benefits. That is why we need incentive structures that reward data sharing and sustainable practices. Payments for verified sustainability data, access to price premiums, insights to improve yields, and reduced technology costs are just a few examples.
What the research shows
Research from Wageningen University supports this. In their study Sustainability incentives and dairy processors’ considerations, Scarlett Wang and her colleagues show that dairy processors successfully use incentives from direct support payments to on farm assistance to encourage sustainable practices. Their work highlights that the most effective programs combine clear incentives with engagement, measurement, and verification. (research.wur.nl)
These findings reinforce the need for data systems that not only collect information but also link it directly to incentives that create value for both farmers and supply chain partners.
Technology alone is not enough
I have also learned that technology alone is not enough. Any data platform must start with the farmer. Tools need to be simple, accessible, and designed for the realities of everyday farming. Engaging farmers as partners rather than just data providers, improves both the quality of information collected and the impact of sustainability programs.
When farmers can see how data benefits them through productivity insights, cost savings, or access to premiums, they become champions of the process. I have witnessed first-hand how this changes the conversation. Farmers stop thinking about compliance and start thinking about opportunity.
Solutions must scale
One of the biggest lessons I have learned at Climeaction is that solutions must scale. Supply chains are global and diverse; a one size fits all approach does not work. Systems need to integrate multiple data sources while maintaining consistency and reliability.
That is where engineering principles come in. By designing processes to capture, verify, and convert data into measurable outcomes, we can build frameworks that work across regions and farm types. This is the philosophy behind VSAg, our digital platform that connects manufacturers directly with farm level sustainability data.
VSAg is designed to bridge the gap between farmers and food companies. It uses video guided, mobile based data collection with AI and cloud analytics, making it usable even in areas with limited connectivity or low digital literacy. Manufacturers receive verified data for reporting and strategy, while farmers gain insights into operational efficiencies and emissions drivers. It is a practical way to align transparency, incentives, and improvement.
Transparency is no longer optional
For me, the work is not just about regulatory compliance or marketing. It is about creating a food system that is resilient, efficient, and equitable. Transparency is no longer optional; it is central to how the industry must operate if we want to address climate change, food security, and social responsibility.
I believe the path to a sustainable food system will not be driven by promises alone. It will be driven by data. Data that empowers farmers, informs decision makers, and allows the industry to move from ambition to measurable impact.
When transparency becomes a force for change
When I see farmers using their data to make better decisions, when companies can confidently report Scope 3 reductions, and when incentives are aligned to reward real action, that is when I feel we are making progress. That is when transparency becomes more than a buzzword; it becomes a force for change.
Farmers share data when it pays them back in premiums, yield insight or lower costs. Align the incentive and reporting stops being compliance and starts being opportunity.
